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                    Learn the callers business language 
  Research into the sector and use similar phrases to build trust  | 
                   
                  
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                    Match the customers approach 
  If they are in a hurry tell them you appreciate this. If you have to get other help, let them know a time estimate  | 
                   
                  
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                    Answer the call after 2 rings and before 6 
  Believe it or not most people do not expect to be answered on the first ring and are often not ready  | 
                   
                  
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                    Don’t hang up first, let the caller 
IF you hang up you might miss. "Oh by the way" i.e. an opportunity (30% of people do this!) | 
                   
                  
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                    Sound lively, interested and efficient 
This is the impression your client has of you, your colleagues and your company  | 
                   
                  
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                    Have open questions ready in case of a pause 
A pause of longer then 10 seconds is unacceptable to a caller as it seems longer. Have some questions prepared or a list of non contentious things to talk about  | 
                   
                  
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                    Never assume callers are like you 
Comments on race, religion, politics or even sport might cause an issue if the caller has different views | 
                   
                  
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                    Don’t worry about a good vocabulary 
If you use difficult words, it may well inhibit others from grasping what you are saying. Ordinary conversation actually uses a very restricted vocabulary | 
                   
                  
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                    Don’t say "I don’t know" 
IF you are unsure or don’t know an answer, tell the caller “I’ll find out and get back to you” | 
                   
                  
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                    Be an active listener to build trust 
Listening is critical on the phone. Acknowledge the callers comments with, “ok”, “I understand”, “yes” to show you are interested and listening  | 
                   
                  
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